I grew up doing sales. When my father failed as an early NuSkin distributor, my summer as a 12 year old was spent going door to door hawking samples of NuSkin products. I have made my career as a sales and marketing professional with successful startups that I grew from no revenue to millions per year. I enjoy breaking down and understanding the process of successful sales workflows. My recent focus has been learning and mastering digital marketing with an emphasis on content-driven inbound marketing. I love optimizing marketing and sales systems and creating improved efficiencies that unlock revenue potential in organizations. In today’s sales environment, marketing is critical to the sales process and old mindsets of sales being driven by top-shelf closers is an unsustainable and archaic strategy for scaling revenue. Marketing and sales don’t exist in separate silos and should flow into each other and support one other because when they align and complement the other and are enabled by automation technology that’s when I see skyrocketing results that are truly scalable.
I am a strong advocate for keeping the focus on your customer. It’s crazy how many organizations lose sight of who their customers are and what drives customer purchasing behavior. Knowing your customer’s buyer personas and their pain points is a must-have for successful marketing and sales execution.
I am a growth hacker, a marketer, a salesman, a strategist, a team builder, a trainer, a coach and an educator who focuses on defining strategic product positioning, bridging gaps between marketing intent and actual sales results. My experience is primarily with small to medium size business dealing with B2B/B2C SaaS and E-commerce.